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Introduction & Tips


Ready to unleash the full potential of travel? You can implement a full customer journey with Gordian: from searching for new flights to adding ancillaries to servicing existing bookings.

This guide will go over how to execute a seat booking end-to-end using Gordian’s seat map widget.

One of our partners recently saw an increase in conversion rate of 41% by implementing our seat map! The best part? Gordian is constantly A/B testing our seat map and building upon feedback from our partners. We seek to maximize conversion rates and free up valuable engineering time for our partners.

Here you will find all the essential steps as well as the necessary code references to quickly and easily turbocharge your booking funnel and have a seat map that looks like this:

Gordian Seat Widget

Let’s get started!

Starting Tips

  • You will need a Gordian api_key to follow along this guide. If you do not have one, please contact your Gordian Account Manager. If you do not have a Gordian Account Manager, please email to quickly request a demo to get started.

  • The Gordian API uses HTTP Basic Auth header with your API key as the username and a blank password (this means you do not need a password). You must use HTTPS as the transport protocol.

    Most request libraries have the ability to send requests with basic auth. For example, curl uses the curl -u 'username:password' flag.

  • Follow along the implementation with on our online sandbox: 🌐

  • When setting up the booking flow and returning flights, we recommend using an airline like Spirit Airlines when looking to simulate displaying seats.

  • For all API calls we provide examples but you can also reference them in our Postman Collection.

To get started, follow the phases linked below: