Customer Journey

Whitelabel Customer Journey

More Details on each step of the customer journey is elaborated below

  1. Whitelabel is a postbooking solution for ancillary booking. We allow our partners to easily add ancillary products to flight tickets that have already been booked by passengers.

  2. After the ticket has been booked for the passengers, a whitelabel session can then be generated by the partner by providing whitelabel with the trip and passenger information as requested by the /post-booking-session endpoint. For more details on how to create the session please checkout the tutorial for the 'create session' endpoint here. If done correctly, a URL will be generated and returned as the response. This URL is where the passengers can go to perform their ancillary bookings

  3. With the URL obtained from step 2, it is now up to you how you want to deliver this URL to your passengers. Be it through an email directly, or through a URL redirect from your very own website or mobile application is entirely up to you.

  4. With the provided URL, a passenger can proceed to link and select their ancillaries for their trip at a time of their convenience.

  5. Payment for the chosen ancillaries by the passengers will then be paid for by the passengers themselves through one of supported payment methods on the whitelabel site. One important point to note is that the partner does not have to integrate any of the payment methods themselves. Payment integration has already been done by Gordian on the whitelabel site.

  6. Payment made by passengers is routed to Gordian's Stripe account. The payment due to our partner is then invoiced on a monthly or weekly period. More details on how to set this up are provided in the Payment Settlements documentation

  7. Once the funds have been transferred correctly, whitelabel will fulfill the ancillary purchase made by the customer through Gordian's core API (No implementation required from our partners). Once fulfillment is completed successfully, whitelabel will inform our partners of the successful booking and optionally, the customers as well directly (Partners may choose if they want to inform the passengers themselves).